For most businesses, there always seems to be more needs than resources. The situation is amplified for smaller organizations. Strategic brand development—actually building long term value into the organization—often falls victim to time, insight and experience constraints.

New and small businesses use a lot of templates and generic tools to build their organization. Doing so allows the company to save valuable resources while taking care of certain needs with little or no harm. Think accounting, warehousing & distribution, or office management. They may not be perfect solutions, but they work.

Conversely, though, a template or copy-cat brand strategy “to get you started” will actually do significant harm, limiting future opportunities and holding back awareness, growth and loyalty. Creative tactics not rooted in a brand strategy can handcuff future efforts or confuse important stakeholders. From the start, a brand strategy needs to capture the passion of your organization.

Quickfire is a straightforward, scaled-down process that defines your brand opportunity and sets you up with the confidence, insight and tactics to start building brand value.

The Quickfire process—designed specifically to address the challenges facing small or start-up organizations—is a refreshingly straightforward approach to brand strategy development, combining working meetings and hands-on development. Through a clear three step process, we identify the critical elements of a strategic foundation, and you get the confidence to build a brand of value on your terms. 

Is Quickfire right for your team?

The Quickfire sessions have been designed specifically to address the challenges and hyper-accelerated environments of start-ups and small organizations. This process is not recommended for everyone; it moves quickly, and requires a lot of trust in the expertise and brutal honesty of both parties. Our skill and experience helps guide the passion and enthusiasm, capturing strong ideas and filtering them through proven techniques and strategic planning.

We make compromises in the interest of time and budget; the intention is to get your organization off to a strong start. We know we will always come back and build upon what we’ve started, with the confidence that we won’t have to reinvent the company, but rather, we’re back to grow the brand.

To learn more about Quickfire Brand Strategy Development for your new or growing organization, or how a clear brand strategy will focus design and communication projects with your clients, contact us.