About

I am Stephen Abbott, a brand and communication strategist, and this is my company. Since 2000, I have been consulting with businesses and organizations; creating exciting brands and developing strategies to bring them to life. And for the past 3 years, I’ve focused most of my time on cause driven organizations: social enterprises, charities, not-for-profits and community organizations—brand strategies that aren’t always recognized as obvious brands.

With a few professional partners and alliances (the Group), we form a diversified strategic creative agency, bringing the strategic and tactical elements of brand and communication strategy together into one consistent effort.

With a strong mix of conventional branding wisdom, cutting edge creativity and a healthy dose of simplicity, I work with everyone within an organization to build brands that are authentic, compelling, and most importantly, a competitive advantage.

A good brand strategy drives leadership and human resources, communications and promotions, products and experiences, and the way your organization operates.

Taking brand strategy well beyond a creative exercise, my expertise—and what I demand of everyone involved—is focused on ensuring organizations build a solid foundation and develop brands that are an asset; brands that help them achieve their goals.

I've been working on brand strategies for over a decade. During that time, I have developed an approachable, refreshing style that is appreciated by everyone from local start-ups to international organizations.

I have a way of cutting through familiarity to reveal a new perspective. I am casual but not complacent. I encourage visionary opportunity while remaining grounded in realistic goals. I share your excitement, but I'm cautious to not always believe the hype.

I believe that brand development should be fun, inspiring and fresh, and I'll collaborate to bring the best out of both our teams. I know it will be tremendously hard work, but that when it's done well, I also know it will deliver unequaled rewards.

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